Happy Thanksgiving!

 

From our family to yours, we would like to wish you a happy and safe Thanksgiving.

How to Cook a Turkey

How To Pick The Perfect Size Turkey

Subaru Adventures at the Yoga Journal Conference

The 2012 Oakley Learn to Ride Event in Miami with Pro Surfer Erica Hosseini

2013 Subaru BRZ Spotlight

An Untold Tale of 9/11 Resilience

Subaru of America, Inc. Continues Hot Streak As August Sales Mark Nine Consecutive Months Of Gains

"Subaru of America, Inc. today reported sales of 28,293 vehicles for the month of August.  The company also reported year-to-date sales of 217,780, which represents an impressive 24.7 percent increase over prior year.

Sales for newly-refreshed Outback and Legacy models have increased 49 percent and 18 percent for the month respectively. Sales for the all-new Impreza -- America's most fuel efficient all-wheel drive vehicle -- have increased 150 percent year-to-date." [Read more]

Subaru XV Crosstrek Surfing Day

Versatility Vignette featuring Josh Flure

Subaru introduces 2013 XV Crosstrek

"Subaru Canada, Inc. (SCI) is pleased to announce that it will add the new 2013 XV Crosstrek to Subaru's line-up of award-winning utility vehicles. The versatile, fun-to-drive XV Crosstrek debuts as the most fuel-efficient all-wheel-drive crossover utility in North America, delivering fuel economy figures of 8.2 L/100 km city / 6.0 L/100 km highway / 7.2 L/100 km combined (with CVT) and making it comparable to many front-wheel-drive competitors. Combining efficiency with a bold five-door design and highly capable chassis, the sporty XV Crosstrek will target the fast-growing compact crossover segment with its best-in-class fuel economy, everyday comfort, exceptional safety standards and the most in-demand convenience and entertainment features.

The 2013 Subaru XV Crosstrek delivers a highly capable crossover package with standard Subaru symmetrical full-time All-Wheel Drive, 220 mm of ground clearance, 17-inch distinctive alloy wheels and ample room for passengers and cargo.

All 2013 Subaru XV Crosstrek models are powered by a 148-horsepower 2.0-litre SUBARU BOXER engine, teamed to Subaru symmetrical full-time All-Wheel Drive via a five-speed manual transmission or an available second-generation Lineartronic Continuously Variable Transmission (CVT)." [Read more]

Subaru Facebook Fans to Take the Wheel Again for 2012 "Share the Love" Event

"Subaru of America Facebook fans will take the wheel on Aug. 6, and select two charities to join three others for the automaker's 2012 "Share the Love" event.  Subaru has donated nearly $20 million to charitable organizations through its "Share the Love" sales event over the last four years.  This year's fifth-annual event is expected to deliver $5 million in donations to five charitable organizations.

For the second year in a row, Subaru will invite Facebook fans to cast their vote to decide the final two charities to join the 2012 "Share the Love" roster.  Voting is open Aug. 6-26 and fans may vote daily.

"'Share the Love' has always been about giving back to our communities in which we live and work," said Subaru Director of Marketing Communications, Alan Bethke. "Subaru 'Share the Love' charitable partners have always reflected the values and ideals of our owners.  Empowering our digital demographic via Facebook is a natural extension for Share the Love." [Read more]

Moral Support

Subaru and United By Blue's Anacostia River Cleanup (Washington, D.C.)

Subaru and United By Blue: Anacostia River Clean-up

2013 Subaru XV Crosstrek First Drive

"The interior of the Crosstrek is nearly identical to that of Impreza, save a few minor differences: the instrument cluster, a plastic cargo tray, and privacy glass. This similarity is hardly surprising -- it's both easy and cost effective to use as much as you can from what you have on hand. You sit in, not on, the firm yet comfortable seats, which have just enough bolstering keep you in place. For such a relatively small vehicle, the Crosstrek has a surprising amount of room inside. I could easily sit behind myself with plenty of headroom. Being 6'2", that's not something I can say about every vehicle.


On the outside, Subaru has given the Crosstrek its own distinctive character and a much more dramatic look than the Impreza. It has unique black side and wheel arch cladding with cutaway ends that provide a cleaner look, and though the roof rails might look like any other, the Crosstrek's have one significant difference: At the end of each is a little "spoiler," a minor change that improves fuel economy by a full mpg. (Models fitted with a CVT get 25 mpg city/33 mpg highway/28 mpg combined, and those equipped with the manual get slightly less.)" [Read more from Motor Trend]

Subaru Drive Out Hunger

2013 Subaru Legacy Overview

Subaru Prepares for Double-header Weekend in New England with Rally and Rallycross Events

"Subaru is preparing for a rally double-header this weekend as they send Subaru Rally Team USA (SRTUSA) to Maine to compete in the New England Forest Rally while Subaru PUMA RallyCross Team (SPRT) will head to nearby New Hampshire Motor Speedway for round four of the Global Rallycross Championship.  The logistical challenge alleviated slightly by the fact that the tandem events both take place in the team’s backyard. Subaru’s technical partner Vermont SportsCar headquartered in Colchester, Vermont manages both teams.

Subaru Rally Team USA driver David Higgins, the defending Rally America Champion, aims to clinch the 2012 Rally America National Championship in Maine at New England Forest Rally.  Higgins has had a phenomenal season thus far earning two wins and two second place finishes from four rounds.  Higgins can secure the championship with a just a sixth place or better finish this weekend and still has the sixth and final round of the championship to run in September. Higgins won this event in 2003, but the route is vastly different this year meaning past experience will be less of a factor. The New England Forest Rally features nearly 100 miles of technical gravel forest roads that run along the Maine-New Hampshire border.  The event starts Friday July 13 at 9am and is headquartered at the popular Sunday River Ski Resort in Newry, Maine." [Read more]

The all-new 2013 Subaru XV Crosstrek

X Games Rally POV: Subaru PUMA Rallycross

Subaru of America, Inc. Breaks June Sales Record

" Subaru of America, Inc. today reported record sales for June 2012 of 27,702 vehicles, a 40 percent gain over June 2011.  The company also reported year-to-date sales of 164,304 – a 24 percent gain over prior year.


une sales for the all-new 2012 Impreza continue to climb.  Sales for the 36 MPG all-wheel drive Impreza are up 146 percent over June 2011. Outback and Legacy models also enjoyed 17 and 12 percent month-over-month gains, respectively.

"Subaru is celebrating the half-year mark with another month of consecutive sales gains," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our brand is poised for a record-breaking summer and another record-breaking year."

"Consumers value reliability, safety, fuel efficiency and performance; car shoppers are turning to Subaru because we deliver on those values," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc." [Read more]

Happy 4th of July!

 

From our family to yours we would like to wish you a very safe and fun 4th of July!

Subaru's New BRZ Is the Speediest Seller in May

" In its first full month of sales in May, the all-new 2013 Subaru BRZ sports car leaped out of the gates as the fastest-selling vehicle in the United States. According to Edmunds.com, Subaru BRZ models stayed on dealer lots for an average of just four days last month, the quickest turnaround in the country.

On average industry-wide, new vehicles took 53 days to sell in May, but the new Subaru BRZ has been boosted by positive reviews and an affordable price aimed at younger buyers. As Subaru's first rear-wheel-drive car since the 1950s, the BRZ is slated for conservative production initially, a fact that has driven up demand even more.

"Subaru fans have been waiting for the BRZ to arrive for years, and we're seeing the result of that pent up demand with an incredibly quick sales pace," said Lonnie Poffenberger, Sales Manager of Gentile Subaru, a Racine, Wisconsin Subaru dealer. "The BRZ is a game-changer for the sports car segment; its lightweight design allows for accessible, engaging performance without a highly inflated price."

With a lightweight chassis and an all-new 200-horsepower 2.0-liter engine, the 2013 Subaru BRZ has an impressive power to weight ratio of 13.7 pounds per horsepower. Meanwhile, the choice of a standard six-speed transmission or an optional six-speed automatic with paddle shifters coupled with a limited-slip rear differential ensures that the vehicle's power is smoothly shifted to the ground.

The new Subaru BRZ may be affordable, coming in at well under $30,000, but that doesn't mean that it skimps on interior features. A standard touchscreen GPS navigation system features Bluetooth connectivity, while a tilting and telescoping leather-wrapped steering wheel will make finding a comfortable driving position easy in all BRZ models. Proving that the new Subaru is a sports car inside and out, the BRZ also comes with heavily bolstered front seats that will keep passengers in place through tight corners." [Read more]

Subaru Eyesight™

Subaru's EyeSight Offers Accident Avoidance

"Most accident avoidance systems use a combination of optical and radar sensors to recognize cars and pedestrians, but Subaru's new EyeSight system is simpler: using two CCD cameras mounted on either side of the rearview mirror, the arrangement processes stereoscopic images and uses shape recognition software to perceive potential impact, applying brakes when necessary.

Our nighttime test drive through North Carolina's Outer Banks picked up on cyclists and drunk teenage pedestrians, with the system warning of their presence on the dashboard; though radar-based systems work over longer distances, EyeSight's 80 meter (262 foot) range served our purposes fine. And while some drivers might prefer to switch the accident detection system off if they enjoy aggressively approaching slow moving traffic, our 2013 Subaru Outback tester proved the system's effectiveness when it came to a screeching halt just short of a car mockup." [Read more]

Subaru BRZ Leads List of Fastest-Selling Cars

 

"Subaru and Scion dealers are having no trouble finding homes for BRZ and FR-S models. The sport coupes are ranked one and two on the list of cars that spend the fewest days on dealer lots. According to Edmunds, the BRZ takes just four days to turn, followed by the FR-S at five days. On average, it takes dealers 53 days to move new models. Both machines are surrounded by a halo of buzz and plenty of pent-up demand. Subaru began selling the BRZ in the U.S. at the end of April, while Scion gave the first 86 FR-S buyers the chance to come to California for a little track time in their new purchases." [Read more]

Inside the Action with Subaru PUMA Rallycross Team at GRC Texas 2012

Adventure Seekers Drive into Summer with "Subaru Guide to Everything"

"Subaru of America has announced the launch of its social guidebook, "Subaru Guide to Everything."  The "Subaru Guide to Everything" will serve as a place where owners can share their favorite sites and activities with the world.  Owners and Subaru fans can add and browse their favorite hikes, campgrounds, dog parks, sites, bike trails and restaurants.

"Subaru owners are adventurers.  So we are asking them to help write the greatest social guidebook ever written," said Subaru of America Chief Marketing Officer, Dean Evans.

Subaru, the manufacturer of popular all-wheel drive vehicles, has partnered with Lonely Planet to produce a pre-populated guide with 250 Subaru-exclusive reviews.  Subaru owners and fans can learn of new adventures and share their own personal stories and reviews with a worldwide social community.  The Guide will be updated in real time as owners add their experiential contributions. The campaign is being produced for Subaru by Carmichael Lynch, creative agency of record for the automaker." [Read more]

What to do if Your Engine Overheats

Subaru Legacy that spent 3 months at bottom of Finnish lake starts on first try

 

""Ja, that ice'll hold ya." Until it didn't, and suddenly a man's 1996 Legacy wagon was at the bottom of a shallow lake in Finland. Three months later, the Subaru wagon was dragged from its freshwater slumber, and while most people would just write the car off or at most turn it into a parts donor, curiosity got the better of the rescue squad.

Would it run? Just how bad was the damage? Before plunging below the surface, the owner did have time to shut the engine down and get his dogs out, so the boxer four didn't aspirate any water and electrons weren't coursing through the various circuits, two details that likely saved a bunch of damage. After removing a live fish from the engine bay, draining a lot of water from the fuel tank and crankcase, and a fresh fill of fluids and spark plugs, lo and behold, the SCUBA-ru chugged to life on the first try." [Read more]

Subaru BRZ vs Ford Mustang! - Head 2 Head

High-speed ride with Subaru Rally Team USA's David Higgins at STPR 2012

Subaru of America, Inc. Breaks May Sales Record

"Subaru of America, Inc. today reported record sales for May 2012 of 29,724 vehicles, a 48 percent gain over May 2011.  The company also reported year-to-date sales of 136,602, a 22 percent gain over prior year.

The all-new Impreza continues to achieve triple-digit sales gains.  May Impreza sales are up more than 235 percent over May 2011; year-to-date sales represent a 170 percent gain over 2011.

"Strong demand and a great product lineup are driving record sales for Subaru," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "Demand for the newly-introduced Impreza has far exceeded expectations.  With new product launches just around the corner, we know the upward sales trend will continue throughout the year." [Read more]

Rendezvous

Subaru To Increase Japanese Production

"At a time when the majority of Japanese automakers are moving production out of their domestic country, Subaru and its parents, Fuji Heavy Industries, are looking to do just the opposite.  The plan as of now is for Subaru to build 78 percent of its annual output inside Japan by the end of this fiscal year.  Last year, the automaker pumped out about 73 percent of its product domestically and it isn’t looking to revert.  

“A large-scale expansion in the U.S., where we build new factory buildings and such, will cost a lot,” said Chief Financial Officer for Fuji Heavy Industries, Mitsuru Takahashi in an interview with Automotive News.  The reasoning behind the mainstream domestic production pulls by manufactures like Nissan, who plans to make the majority of their Infiniti line U.S. built, is due to the increasingly strong Yen.  For the big name makes, it has been getting more and more taxing to build a vehicle in Japan and then have it exported to its main market.  Given Toyota and Honda have a massive hold in the United States, it makes financial sense to increase production inside the bigger market.  Subaru on the other hand, is a bit different." [Read more]

Preparing Your Grill for Memorial Day

BRZ made by Subaru

Subaru and United by Blue's Cooper River Cleanup

Subaru Expands Its Business in United States: Increases Annual Production at its Indiana Plant

"As their plans for the Chinese market has been abandoned, Subaru now concentrates on its business in the United States, the brand’s biggest market. As per the newly implemented strategy, the company calls for increased output at its Indiana plant and targets to produce around 200,000 units by mid-2014. The automaker has also sraised its U.S. sales target to 380,000 vehicles a year by its 2016 fiscal year. Earlier, Subaru failed to win approval from Chinese authorities to set up a local joint venture with Chery Automobile Co and as a result the automaker had to shift their business from there.

“We will prioritize expanding production in America while we watch the situation in China and consider what to do there when there are some developments,” said Yasuyuki Yoshinaga, president of Fuji Heavy Industries Ltd. He said he still want to make vehicles in China, the world’s biggest auto market. But he no longer is counting on doing it by 2016. Earlier, a mid-term business plan was unveiled to sell 180,000 vehicles in China by the fiscal year ending March 31, 2016. Subaru expected to build 150,000 of those in China. Now the company plans to sell only 100,000 by then — all imports. As the automaker wants to make up its deficit in its global sales goals in North America, its revised target boosts annual North American sales to 410,000 units by the fiscal year ending March 31, 2016. At present, Subaru expects to sell 324,000 vehicles in the United States in the current fiscal year ending March 31, 2013." [Read more]

Subaru BRZ Enthusiast Test Drive

Subaru Previews Future WRX Engine in JDM Legacy

 

"Subarus officials have decided to launch the facelifted Legacy, in all its variants, on their home market of Japan. Aside from the improvements and modifications that the refreshed Legacy gets on all markets, the JDM version gets an improved version of Subaru’s 2.5-liter non-turbo boxer engine." [Read more]

Owners' Love

200,000 Miles Subaru 2012 Impreza AWD Commercial

5 Tips to Keep Your Car Cool this Summer

SubaruBRZ Development Movie

10 Things Your Car Will Have By 2020

"The 1980s classic film, Back to the Future, depicts a future with flying cars and "skyways." The year: 2015. We don't have a time machine, but we can guarantee that in four years we'll still be using earthbound roads.

And we peered a little further into the future of automotive technology — to 2020, to be exact — to see what features are likely to be big sellers.

Safety will always be a top concern, and car companies will continue to develop technology to help reduce accidents. Government mandates to increase fuel economy and reduce pollution will lead to smaller, less thirsty vehicles, with a high percentage of electrified vehicles on the road. And you'll likely be able to tell your car to check your Facebook page." [Read more]

2013 Subaru Legacy unveiled at Beijing Auto Show

"Subaru automobiles' maker Fuji Heavy Industries (FHI) has unveiled the 2013 Legacy with Chinese specifications, at the Beijing Auto Show.

The 2013 Subaru Legacy is powered by horizontally-opposed boxer engine, which the company says provides improved fuel efficiency by combining the light and compact second-generation Lineartronic (CVT).

The company has worked on the exterior of the vehicle and provided a hexagon grille, while the vehicle height was raised by 60mm, and the front bumper, side spoiler and rear bumper featuring chrome parts were newly designed.

Electronic parking brake and SI-DRIVE switches were relocated inside the Legacy 2013 for better usability, said the company." [Read more]

United By Blue & Subaru Promo Cleanup

West Houston Subaru Nominated for the Best Best Pet Friendly Business

West Houston Subaru has been nominated for the Best Best Pet Friendly business that is not a Pet Business by Houston's Pet Talk magazine.  It is # 28 on the survey.  You don't have to vote for anything else.    Please take a moment and vote for us by clicking on the link below.

We appreciate your support!

http://www.surveymonkey.com/s/7YJRY5S

2013 Subaru BRZ first look from Consumer Reports

Subaru Goes Live With New iPad® Apps

"Subaru of America, Inc. announced the release of Dynamic Brochure iPad® apps for the 2012 Subaru Impreza, Impreza WRX/STI, Outback, Legacy and Forester. Fun and interactive consumer tools, the apps showcase the confidence and capabilities of these models.


The iPad® apps feature new, fully photographic exterior and interior 360-degree views that allow viewers to experiment with paint colors and interior trims. The apps also include interactive feature demos, videos and comprehensive specifications.

The all-new Subaru Impreza 4-Door, 5-Door and Impreza Sport, rally-bred Impreza WRX/STI, rugged Outback, intelligent Legacy and the versatile Forester, all come standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER® engine for exceptional handling and capability to match their accommodating interior versatility and comfort.  Users can see, hear and explore the Subaru models and the technology right from the interactive iPad® apps.

The 2012 Subaru model iPad® apps build on the success of the industry-leading Dynamic Brochure program, which Subaru debuted in 2011, to give audiences more content and more engaging choices for information, comparison and sharing. The program also supports Subaru commitment to environmentally-friendly practices; the digital brochure platform helps to reduce paper usage, energy consumption, inks, and production waste." [Read more]

Subaru of America Announces Pricing for 2013 BRZ

"Subaru of America, Inc. today announced pricing for its much-heralded 2013 BRZ, starting at $25,495 for the Premium model with a six-speed manual transmission. The six-speed automatic version starts at $26,595.Premium models come standard with touch-screen GPS Navigation, Bluetooth® connectivity and HID headlamps. Above the well-appointed Premium model, Limited models add Alcantara seat inserts with leather bolsters, heated seats and mirrors, dual-zone automatic climate control system, fog lights, Keyless Access & Start and body-color decklid spoiler. Limited models come equipped with leather seats and start at $27,495 when equipped with a six-speed manual transmission and $28,595 for automatic versions.


The Subaru BRZ arrives in Subaru dealerships this spring after receiving strong media praise for its handling and fun-to-drive persona. The 2.0 liter naturally aspirated BRZ delivers pinpoint handling precision and an unmatched driving experience for sports car enthusiasts of all skill levels.

Subaru developed the BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low center of gravity and precision steering. Utilizing Subaru's naturally aspirated 200 horsepower horizontally opposed (Boxer) engine design, BRZ is a sports car that does not sacrifice everyday comfort and practicality." [Read more]

Subaru of America, Inc. Reports March as Another Record Sales Month

"Subaru of America, Inc. today reported record sales for March 2012 of 32,387 vehicles, a 20.33 percent gain over March 2011.  The company also reported year-to-date sales of 80,568, more than 19 percent gain over prior year. March 2012 was the second best sales month in Subaru history, behind only December 2011.


The all-new Impreza was up 214 percent in March and recorded the best month in its history. Legacy posted its best sales month ever.

Executives at Subaru were today celebrating the best first quarter in the company's 44 year history. "We are very pleased to be able to continue our recent sales momentum into 2012," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "We are well on our way to making 2012 our fourth consecutive record year." [Read more]

2012 Subaru Impreza - WheelsTV - First Auto News

Subaru Impreza Gets Stop-Start

 

"Subaru is claiming new-found fuel gains for its fourth-generation Impreza variants through stop-start engine technology, improved aerodynamics, and more efficient gearboxes.

It reckons on fuel savings of 22 per cent for the variants with continuously variable transmissions (CVT) and 20 per cent for those with six-speed manual gearboxes, both measured against the outgoing Impreza range.

In the real world, town-and-around fuel figures for the CVT-equipped cars pan out at a claimed 6.8 litres/100km (41mpg), while fuel useage for the manuals is said to be 7.1 litres/100km (39mpg). 

The CVT is called Subaru Lineartronic Transmission in Subaru-speak. It replaces the four-speed automatic in the outgoing model. Paddle shifters on the top-spec Impreza simulate six stepped ratios.

Exhaust emissions have also been cut. Subaru claims the 2-litre Impreza with CVT produces 157 gr/km of CO2, 24 per cent ahead of the outgoing four-speeder. The manual 2-litre produces 164 gr/km - a 21 per cent improvement.

Both the petrol-powered all-wheel-drive sedan and hatchback introduce a new multi-function display, which provides the driver with information such as how much fuel was saved by the use of stop-start, which Subaru says can account for up to 30 per cent of a journey in busy traffic.

The display, controlled using the multi-function steering wheel, also offers information on the electronic stability control system, maintenance, faults, seatbelts, air-conditioning, airbags ... and so on.

The Impreza is available in four specifications, starting at $34,990: entry-level 2.0i; 2.0i-L; 2.0i-S; 2.0i-SL. The standard model gets 16-inch wheels, the others wear 17-inch alloys. The 2.0i also misses out on a reversing camera.

The top-end 2.0i-SL is the only Impreza variant with satellite navigation, leather seats, electric sunroof, power-adjustable driver's seat as standard." [Read more]

High Speed Testing at 100 Acre Wood Rally

Subaru Road Race Team Eager for Round 2 of GRAND-AM Series

"Leveraging a two-month lull after the first event of the 2012 GRAND-AM Continental Tire Sports Car Challenge series, the Subaru Road Racing Team (SRRT) travels to Birmingham, Al., after a productive period identifying and completing refinements on their #35 Subaru WRX STI 4-door race car in preparation for this highly-anticipated race.  This weekend’s event will be run on the popular, 2.3-mile Barber Motorsports Park circuit.

Andrew Aquilante, Chester Springs, Pa., and Bret Spaude, Bushnell, Fl., will share cockpit duties in the race-prepped, 2012 Subaru WRX STI developed specifically to compete in a field of road racing cars developing over 400 horsepower.

“Superior horsepower is always advantageous,” said Joe Aquilante, principal of Phoenix Performance in Phoenixville, Pa., where the SRRT Subaru race units are prepped and maintained, “but the Subaru symmetrical all-wheel drive system in our WRX STI is a great benefit on a twisting, hilly track such as this one and negates the power of the V8-engined cars.  We led laps during last year’s race at Barber [Motorsports Park], and our competitive lap times in January at the race at Daytona [International Speedway] drive our confidence.” [Read more]

West Houston Subaru has been nominated for "Best Pet Friendly Business That is Not A Pet Business"

West Houston Subaru has been nominated by Pet Talk magazine for the category "Best Pet Friendly Business That is Not A Pet
Business" in their annual Henrietta's awards.

Please vote for West Houston Subaru and ask everyone you know to vote as well.   They don't have to vote for all categories.  They can just jump to #28 vote and and if they would also go to #33 and type in CAP (that is the shelter that we sponsor!)

I really appreciate it!

Steve

Here is the link:

http://www.surveymonkey.com/s/7YJRY5S

2013 Subaru XV Crosstrek Gets New York Auto Show Reveal

"Subaru unveiled the XV Crosstrek in European trim at last year’s Frankfurt Auto Show, and now the latest Subaru crossover will make its North American debut at next month’s New York Auto Show.


Based on the Impreza platform, the XV Crosstrek promises to blend versatility with fuel economy and comfort. All models will come with Subaru’s 2.0-liter boxer-four engine, which produces 148 horsepower while returning a Subaru-estimated 25 mpg city and 33 mpg highway fuel economy (EPA estimates are still pending).

Like all Subarus except the upcoming BRZ coupe, the XV Crosstrek gets the automaker’s symmetical all-wheel-drive for sure-footed traction in any weather. The four-wheel independent suspension is raised compared to Impreza models, which should give the XV Crosstrek the ability to navigate fire roads as well as pavement.

The base gearbox is a five-speed manual with an included hill-holder feature, but a “Lineartronic” CVT is available for Crosstrek Premium and standard on Crosstrek Limited models. Unfortunately, a conventional automatic is not an available option, although the CVT does offer a manual mode with six simulated gears.

Inside, expect plenty of storage compartments and a generous amount of rear seat legroom, which Subaru says will rival some midsize cars. With rear seats folded, the Crosstrek XV will give owners a flat load surface with some 52 cubic feet of storage space. A standard cargo cover keeps valuables out of sight with the back seat in place.

The Crosstrek XV will come in Premium and Limited trim levels, with even Premium models getting a tilt/telescoping steering wheel with audio controls; Bluetooth phone integration and audio streaming; power doors, locks and windows; security system; iPod control and USB/auxiliary in jacks." [Read more]

2013 Subaru XV Crosstrek® to Debut at New York International Auto Show

"Subaru of America, Inc. today announced that it is expanding its line of award-winning crossover-type vehicles with the all-new 2013 Subaru XV Crosstrek. The versatile, fun-to-drive Subaru XV Crosstrek, which arrives this fall, combines bold five-door design with an expanded-capability chassis, high fuel economy and everyday comfort. The new Subaru XV Crosstrek will debut at the 2012 New York International Auto Show. '


Subaru based the new Subaru XV Crosstrek on the Impreza® platform, making significant changes to the chassis and body and configuring interior standard equipment and options specifically for this new model. All 2013 Subaru XV Crosstrek models are powered by a 148-horsepower 2.0-liter BOXER engine, teamed to Symmetrical All-Wheel Drive via a five-speed manual transmission or available second-generation Lineartronic® Continuously Variable Transmission (CVT).

Although official the Environmental Protection Agency fuel economy figures are not yet available, Subaru projects the 2013 Subaru XV Crosstrek to be the most fuel-efficient all-wheel drive crossover on the market. Manufacturer-estimated fuel economy figures are 25 mpg city / 33 mpg highway / 28 mpg combined. The 15.9-gallon fuel tank in the Subaru XV Crosstrek is 1.4 gallons greater than that in the Impreza models.

Built for Rugged Action or Everyday Driving

Compared to the Subaru Impreza five-door model it is based on, the 2013 Subaru XV Crosstrek incorporates numerous body and chassis enhancements for its expanded-capability mission. Black side- and wheel-arch cladding, rocker spoiler and roof rails provide a rugged contrast to the body color. The higher ride height, roof spoiler and unique-design 17-inch wheels bolster the Subaru XV Crosstrek model's go-anywhere stance and attitude. Front and rear bumpers and the front grille are unique to the Subaru XV Crosstrek, and dark-tint privacy glass is standard.

The rugged styling is backed up by function, as the four-wheel independent suspension features a raised configuration in the Subaru XV Crosstrek. The new crossover model's 8.7 inches of ground clearance is higher than for most other crossovers and even some dedicated SUVs. The Subaru XV Crosstrek uses standard 17-inch alloy wheels with 225/55 R17 all-season tires to provide all-weather traction and performance. The four-wheel disc brake system in the Subaru XV Crosstrek features larger front rotors than on the Impreza 2.5i models.

The standard five-speed manual transmission includes the Subaru Incline Start Assist feature, which will briefly hold the vehicle while the driver coordinates brake and clutch to pull away from a stop on a hill. Available for the Subaru XV Crosstrek Premium models and standard on the Limited trim line; the Subaru Lineartronic CVT provides infinite variability between the highest and lowest available ratios with no discernable steps or shifts. The CVT continuously and smoothly adapts to performance demand, helping to keep the engine in its most efficient operating range. A six-speed manual mode with steering wheel paddle shifters allows the driver to control the transmission via six pre-set ratios. With either transmission choice, a standard ECO gauge helps the driver to operate the vehicle as economically as possible." [Read more]

SIA CELEBRATES 25 YEARS

" Subaru of Indiana Automotive, Inc. (SIA) is kicking off a year of events commemorating its 25th Anniversary of incorporation, beginning with an internal celebration among its over 3600 Associates.

“Today is an important milestone for SIA,” stated Tom Easterday, Executive Vice President. “Since our incorporation on March 17, 1987, our mission has been to contribute to society through the growth of our Company. Now, a quarter of a century later, we’ve stayed true to our mission, employing a record number of Associates, producing a record number of vehicles and continuing to lead the auto industry in quality, safety and environmental stewardship.”

Over the next several months, SIA will host a variety of events to celebrate its history of manufacturing world-class vehicles, creating partnerships in the community and employing a very talented and skilled workforce. These events will offer SIA Associates the opportunity to celebrate the company’s achievements while also offering the community a chance to get an inside-look at Subaru’s unique manufacturing process." [Read more]

FHI Started Production of the Subaru BRZ and Toyota 86

"Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, announced that it held a line-off ceremony at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan) with Toyota Motor Corporation (TMC) President Akio Toyoda and honored guests in attendance, in commemoration of the production start of the Subaru BRZ and Toyota 86.


FHI and TMC first agreed on business collaboration in Oct. 2005. After the companies expanded their cooperative ties with new agreements related to development and production in April 2008, they then began four years of development. The completion of this joint-development product also marks a great achievement of the alliance between FHI and TMC.

At the ceremony, TMC President Akio Toyoda said, "I would like to express my sincere appreciation to the ceaseless efforts of all FHI people and staff who were involved in the development, production and preparations for both models. The Subaru BRZ and Toyota 86 would not have been successfully developed without collaboration between FHI and TMC. We started the alliance for mutual growth in 2005 and now I'm delighted to see that our alliance surely bore fruit."

FHI President Yasuyuki Yoshinaga, after extending his gratitude to all participants at the ceremony, said, "The car symbolizes our corporate strategy in two significant aspects: good progress of our alliances; and advancement of our 'select and focus' approach. The start of production today made a huge step for us, but it is not our goal. By constantly refining both models, TMC and FHI hope to nourish each model to be loved by customers all over the world for a long time to come."

Subaru Gunma Main Plant, where minicars were previously manufactured, was recently renewed for the Subaru BRZ and Toyota 86 production. FHI plans to produce the Impreza at the same plant by March 2013." [Read more]

Subaru Mash Up #3 'Love Doesn't Always Last'

Subaru "Work Play Love" Tour Brings All-new Impreza and Fresh Air Therapy to Like-minded Companies Across the Country

"Subaru is visiting companies that are recognized for having a positive work-life balance," said Todd Lawrence, promotions and sponsorships manager, Subaru of America.  "Our 'Work Play Love' tour is a recognition of those efforts and an invitation to come out and play."

Subaru and active lifestyle partners such as KEEN Footwear, Yakima and Trek will make more than 50 fresh air therapy stops at various companies across the U.S.  Employees at these companies will enjoy outdoor games, a DIY trail mix station, product demonstrations, giveaways and more.  "Work Play Love" was conceived for Subaru by NORTH, brand communications agency based in Portland, Oregon.

"More and more people are looking for ways to achieve life-work balance," said Rebecca Armstrong, principal and managing director at NORTH. "Subaru personifies outdoor play and, as such, is ideally positioned to serve this need."

Workday Warriors

"Everyone has an inner adventurer waiting to get out and the all-new 2012 Impreza is the car to get you there.  The 2012 Impreza is the most fuel efficient all wheel drive car in the country.  Its fuel economy, durability and versatility make it the perfect vehicle for the active, adventurer in all of us," said Lawrence.

"Work Play Love" attendees can harness their inner adventurer by assuming one of three Impreza personas:  The Balance Seeker, The Urbaneer and The Fresh Air Follower.  Each Work Play Love tour stop will feature an Impreza outfitted according to those lifestyle personas.  Tour attendees can assume those lifestyle personas and engage with their associated products.  For example, KEEN is offering attendees of all personas to take recess from work and join a game of tetherball or play corn hole.

At the Workday Warrior Photo Booth, tour attendees can choose from the dozens of products, props – including fake mud and snow – and themed backdrops to create a unique, fun photo.  Their themed photos are then featured on a custom iPad application where the Workday Warrior can generate emails with links to the photos.  The persona photos live instantly on the web for download, sharing and uploading to Facebook." [Read more]

New Toyota-Subaru coupe stars at Edmonton show

"The combined efforts of Toyota and Subaru have produced an exciting sporty car for Canadian buyers.

When the Subaru BRZ and the Scion FR-S go on sale this year, they will feature a rear-wheel-drive Subaru mechanical foundation and Toyota styling. The combination promises a good-looking coupe with strong performance from a 200-horsepower Subaru boxer-four engine.

The coupe gives a boost to both Subaru and Scion, but especially to Subaru, which has had only sedan and wagon styling in its lineup for years. The car is available with six-speed manual or automatic transmissions.

This new coupe was one of a number of coupes, including the Hyundai Genesis, and sporty cars appearing at the Edmonton Motor-show. Although the Subaru drivetrain should provide solid performance in the BRZ, there were other cars on display that offer more horsepower, from the Canadian-built, mid-engine HTT Plethore super car to Ferraris and Lamborghinis.

At the same time, there were many vehicles that offer buyers the combination of utility and good fuel economy. Many of the displays reflected the up-to-date nature of the show.

Bob Vilas, executive director of the Edmonton Motor Dealers Association which presents the show, said the show includes 19 2013 models among the 2012 units on display. Technology plays a major role in many of the new vehicles.

"What makes a difference for consumers is that technology that was exclusive to luxury cars now is going into a wide range of vehicles," Vilas said.

Those technologies will handle tasks such as watching the blind spot on multi-lane streets or vibrating the steering wheel to wake up the driver if he should happen to fall asleep, Vilas said.

During the press preview on Feb. 29, many vehicles were still covered in plastic and manufacturers' displays were a work in progress. The Ford exhibit, where the 2013 Escape and 2013 Fusion were unveiled, was an exception, with everything ready to go when the media arrived." [Read more]

Subaru Launches Online Dynamic Brochures for 2012 Models

"Subaru of America, Inc., has unveiled new dynamic brochures for 2012 model year vehicles: Forester, Impreza, Impreza WRX/STI, Legacy and Outback. These dynamic brochures build on the industry-leading program that Subaru debuted in 2011.

Each dynamic brochure features new, 360-degree interactive interior and exterior views that allow users to experiment with paint colors and interior trim. Each brochure features engaging demos, videos and high-quality photography. They also include comprehensive specifications so customers have every detail necessary to love and understand Subaru vehicles.

"Our dynamic brochures give our consumers interactive content they can use to compare models, learn about Subaru technology and share their findings with friends," said Sondra Shiffer, brochures manager for Subaru of America. "This format allows car shoppers easy access to our product information and also reduces the amount of unnecessary printed material."

Forester

The Subaru Forester mid-size SUV offers a combination of award winning safety, smart design and astounding versatility. Forester comes standard with Symmetrical All-Wheel Drive and a balanced SUBARU BOXER engine for exceptional poise and versatility. 2012 Forester, like all 2012 Subaru models, is an IIHS Top Safety Pick.http://dbrochure.subaru.com/brochures/subaru.forester.2012/index.html" [Read more]

Subaru First Car Story Mash Up 'An Epic Road Trip'

Subaru top maker in Consumer Reports ratings

 

"Driven by what Consumer Reports called "wave of impressive redesigned models in the last few years," Subaru earned the top score overall in the magazine's report cards for 2012 for 13 major automakers.

The report cards - in the April issue due on sale March 6 - are based on performance, comfort, utility and reliability in the magazine's testing and consumer survey.

Three Subaru models are manufactured at the Subaru of Indiana Automotive Inc. plant in Lafayette: the Outback, Legacy and Tribeca. The plant also builds the Camry model for Toyota.

It was Subaru's first CR win ever with a brand score of 75, up two from last year. Subaru and another smaller maker, Mazda with a No. 2 finish, beat perennial winners - and much bigger companies - such as Honda and Toyota.

Consumer Reports praised the redesigned Legacy and Outback, and particularly the just redone 2012 Impreza, which is now CR's top pick in the small-sedan class. The Subaru brand's average road-test score of 82 is the highest in CR's analysis.

Honda, winner for the past four years, slipped to fourth among the 13 makers, behind Mazda and Toyota. CR said it suffered from "several redesigned models - including the Civic and Odyssey- that didn't measure up to their predecessors."

Toyota was among the top three for a fifth straight year, buoyed by consistently above-average reliability and high test scores, and had the most winning models in individual vehicle categories.

But CR's warned the Japanese makers to watch their rear-view mirrors. "While Japanese automakers still hold the top five spots, their lead is shrinking. In some of Honda's and Toyota's recently redesigned models, cost-cutting has become more noticeable," said David Champion, senior director of CR's Automotive Test Center." [Read more]

Subaru Launches FirstCarStory.com Allowing Car Lovers to Share Their First Car Experiences Through Animated Storytelling

"Subaru of America, Inc. announced the launch of its First Car Story campaign supporting the all-new 2012 Subaru Impreza. The campaign hub, FirstCarStory.com, features a groundbreaking animation generator that allows users to recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate with their own voice.  Through Facebook, Twitter, or email, users can share their video with family and friends throughout their social network.

"Everyone loved their first car, no matter how bad, beat up, or borrowed. That first car became a new chapter in life or a ticket to freedom and first car stories are often the most memorable stories we have," said Alan Bethke, director, marketing communications, Subaru of America.  "The First Car Story campaign provides a creative outlet for reliving those unique, funny, unforgettable car experiences anyone who had a first car can relate to."

First Car Experience

Using pioneering text-to-video technology, FirstCarStory.com turns words and phrases into custom animations.  The experience begins when the user lands on the home page, where they find the car generator; this allows users to create their beloved first car right down to the degree of damage the car may have incurred.  Next the user cruises over to the story entry page to tell their story through text.  The animation generator tool isolates key words to begin populating visuals that bring the story to life.  Users can also select key words and phrases to highlight in their story.

The storyteller can then take the driver's seat and record a personal, vocal narrative to accompany the animation.  Before publishing, the storyteller selects an appropriate soundtrack to complete the personalization of their video.

With this unique social experience, the storyteller is able to tag Facebook friends to include in the video.  Once completed, the storyteller then can share and publish their directorial debut across social media platforms.  The storyteller user community can even see how their stories share common elements with other stories." [Read more]

How to check your Transmission Fluid Condition

Subaru drive nets Meals on Wheels $10,000

"A collaboration between Meals on Wheels of Chemung County, Simmons-Rockwell Subaru and Subaru owners across the region ended this week with a $10,000 grant awarded to Meals on Wheels.

It was part of the national "Share the Love" event, which fostered partnerships between local Meals on Wheels programs and Subaru dealerships.

Share the Love ran from Nov. 19 to Jan. 3. Subaru donated $250 for every new Subaru sold or leased during that period to the customer's choice of one of five charities, including Meals on Wheels.

The grants from Meals on Wheels Association of America ranged from $250 to $35,000.

On Wednesday, Meals on Wheels Executive Director Darlene Ike announced that the local program was awarded $10,000.

The award exceeded expectations at Simmons-Rockwell and Meals on Wheels, she said, adding, "It was beyond our wildest dreams."

Throughout December, Subaru owners and Simmons-Rockwell employees delivered meals across the region.

"Together, we have demonstrated to our community the level of commitment that Meals On Wheels of Chemung County, Subaru, the employees, families and customer base of Simmons-Rockwell Subaru all have, to keep our program and services going strong" Ike said." [Read more]

New Subaru XV launched in Bahrain

"Motor City, the sole distributor of Subaru in Bahrain, has announced the arrival of Subaru’s all new XV, a sub-compact SUV with a stylish, highly distinctive exterior design.

Designed by Subaru for urban adventure, the new XV is perfectly suited to exciting, lively, yet stress free use in the city, said a statement.

Powered by 2.0-litre, 4 cylinder new Subaru Boxer engine, Subaru has balanced optimal performance factors for enjoyable driving. Together with the adoption of the new Lineartronic (CVT) and a newly developed “Auto Start Stop System”, the fuel efficiency has further improved, it said.

Also, it is fully equipped with Vehicle Dynamics Control (VDC), which is an advanced stability control system that automatically senses steering and braking inputs to help keep the vehicle on the driver’s intended path.

Yaser A Qader Saeed, general manager, Motor City, said: “We are thrilled to have the new Subaru XV in Bahrain as it would perfectly satisfy the needs of the city persona of Bahrain, targeting the young and adventurous prospects with its trendy exterior design, stylish and roomy interior and hi-tech safety features to combine ‘Enjoyment & Peace of Mind’.

“Subaru continues to establish its niche position internationally by manufacturing unique cars with advanced features while the brand is supported locally by class leading customer support and aftersales service,” Yaser added.

The new design combines a stylish, flowing form with a high body and side cladding that enhances the sense of functionality of SUV. The XV is equipped with a hexagon grille and hawk eye headlights which emphasise the unique identity of Subaru vehicles.  Also the innovatively designed aluminum wheels and cut-away cladding give the XV a sporty and attractive appearance." [Read more]

Subaru at Home in the City and in the Wild

 

"The XV Concept is a fun urban crossover that Subaru says will elevate driving enjoyment to new levels. The concept behind the new XV design is a cross between the “traditionally adventurous face of Subaru” and the urban lifestyle associated with the crossover genre, more typically known as an “urban adventure” vehicle.

Although Subaru says the XV Concept is adventure-capable in the wilderness, drivers will feel at home in the city as this concept vehicle was designed to easily cruise through city streets, making steep inclines, cobblestone lanes and daily city life just a little bit more interesting to explore. With sightlines higher than those of average passenger cars, familiar neighbourhoods will seem new again and even ordinary errands are more exciting from behind the wheel, says Subaru." [Read more]

40 Years of Grip: Subaru Celebrates Birthday of its All-Wheel Drive System

 

"Aside from a growing portfolio of updated and new models (like the BRZ), Subaru has one other thing to celebrate this year: The 40th birthday of its highly venerated all-wheel drive system.

Back in 1972 in Japan, parent company Fuji Heavy Industries introduced its first passenger vehicle equipped with all-wheel drive. Little did it know that four decades later, the system employed by the Leone Estate Van 4WD would largely define the Subaru brand and the majority of its models. All-wheel drive back then was a rudimentary technology. But even so, it was highly effective in providing much needed traction in a variety of environments and climates. Together with Subaru's now-iconic flat-type engines, all-wheel drive dramatically improved grip in performance situations as well.

Fast forward 40 years and some 11.8 million (11,782,812 units as of January 31,2012, to be precise) all-wheel drive-equipped Subarus have rolled off its many production lines around the globe. Naturally, the drivetrain has evolved over the years and is now called Symmetrical All-Wheel Drive." [Read more]

Subaru Impreza Wins 2012 MotorWeek Drivers' Choice Award for Best Compact Car

"The award comes on the heels of strong sales results from Subaru.  The brand set a sales record in 2011 and has started 2012 with sales up 21% over the previous year.

"It is an honor to receive the award for best compact car from MotorWeek," Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "We are very excited about the all-new Impreza and we feel it is a game-changer for Subaru in the compact segment. In fact, Impreza sales in January were up 175-percent. We are pleased to bring our customers a car that packages safety, fun and function."

All new for 2012, the Subaru Impreza is equipped as standard with Subaru's Symmetrical All-Wheel Drive. Powered by a 148-hp 2.0-liter Boxer engine, the 2012 Impreza comes with a choice of a five-speed manual transmission or the enhanced, second-generation Lineartronic® CVT (continuously variable transmission). The 2012 Impreza offers the highest fuel economy of any all-wheel drive car in America, with EPA ratings of 27 mpg city and 36 mpg highway for models with the CVT.

"With its 2012 re-design, we think the Subaru Impreza is primed for prime time," said John Davis, MotorWeekhost.  "No other compact comes close to the Impreza's mix of standard all-wheel-drive, upscale interior, and near bargain pricing. Add in a fun-to-drive steering feel, plus a big jump in fuel economy, and you've got a four-season winner."[Read more]

Preview: 2013 Subaru BRZ

 

"It all started in 2007 with a group of rogue Subaru engineers in their version of a ‘skunk works’ department. They wanted to see how a Subaru with a very low centre of gravity would perform.  A test mule based on a shortened legacy chassis was created and the engine was dropped as low as it could go.  Impressed with their progress, the engineering team invited executives from both Subaru and recent investor Toyota to see how this RWD concept drove.  Although initially tentative, a second mule was created from an Impreza platform and spy shots began to show up on the internet like it was Lindsay Lohan fresh off a bender.  History was made and one of the longest and most hyped vehicle developments began.

If automobiles are anything more than a passing interest to you, you have surely heard of the Subaru BRZ by now; maybe not with that name specifically, but perhaps as the Scion FR-S, Toyota GT 86, Toyota FT-86 or Toyobaru.  The name BRZ stands for Boxer (as in the engine configuration), Rear-wheel drive and Zenith (as in the height of achievement) and there you have the idea behind this car.  Subaru feels this car new also fits in with their current “Confidence in Motion” marketing campaign as it is a back to basics sports car. Specs and numbers were never the main focus for this car; intuitive driving feel was the goal." [Read more]

Subaru "Dog Tested. Dog Approved.™" Campaign Returns with a New Pack of Dogs and New Canine Social Capabilities

"Subaru of America, Inc. today announced the return of its "Dog Tested. Dog Approved." campaign.  The venerable canine commercials return for a third year with a new pack of dogs and social activities.  When players take the field on Sunday, Feb. 5, Subaru owners and their four legged friends will hit the streets for the second annual Subaru Game Day Dog Walk event by taking the pledge at http://www.facebook.com/subaruofamerica. 

"Dogs have always been a large part of Subaru culture; we also know that dogs play a significant role in the lives of our owners," said Alan Bethke, director, marketing communications, Subaru of America.  "The Subaru Game Day Dog Walk and new social apps are a natural extension of our brand's active culture and further allow dogs to be our owners' social lifestyle partners."

Subaru is taking an alternative, more social approach to the big game this Sunday than other brands.  For example, Subaru partnered with MapMyFITNESS to launch the MapMyDOGWALK mobile application for iPhone.  MapMyDOGWALK provides dog owners with access to an innovative geo-mapping application that allows users to track and store their daily walking routes in an online database.  Users will also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.

Canine social networking site Dogbook rolls out with an all-new design and Subaru integration.  The Dogbook Facebook application boasts all-new "Dogline" features: larger profile pictures, bigger news feed photos, a new My Life Story section, a Dog Years Calculator and customizable My Favorites Sections.  Also included in the update are a Happy Birthday Video feature and a faster high definition photo uploader." [Read more]

Subaru of America, Inc. Reports Record January Sales

Led by remarkable sales for the all-new Impreza, Subaru of America, Inc. today reported record vehicle sales for January 2012 of 22,807 vehicles, a gain of 21% over January 2011.  The impressive results for January follow a record year in 2011 that ended with 266,989 Subaru vehicles sold.   

The all-new Impreza was up 175% in January and recorded the best month in its history.  The Impreza is proving a hit with consumers due to its combination of 36mpg highway fuel economy, standard all-wheel drive and new styling.

Demand for the company's Legacy and Outback models was also strong with both vehicles recording their best ever January.

Carline	Jan-12	Jan-11	% Chg
	MTD	MTD	MTD
Forester	5117	5806	-11.87%
Impreza	6221	2258	175.51%
Impreza WRX	710	1088	-34.74%
Legacy	3119	2528	23.38%
Outback	7412	6980	6.19%
Tribeca	228	198	15.15%
TOTAL	22807	18858	20.94%

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said; "This is a real break-through year for Subaru. Now that Impreza is reaching showrooms we can expect to see sales for this new model grow exponentially. Supported by solid sales from our other core models and with new models debuting this year we are very optimistic about our prospects for 2012."

"It's a great start to the year," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "With the momentum from 2011 carrying into 2012 we are well placed for success. The new BRZ sports car will reach showrooms next quarter and XV Crosstrek, our new small crossover will arrive in the fall, adding a new dimension to our product line-up." [Read more]