"Subaru is visiting companies that are recognized for having a positive work-life balance," said Todd Lawrence, promotions and sponsorships manager, Subaru of America. "Our 'Work Play Love' tour is a recognition of those efforts and an invitation to come out and play."
Subaru and active lifestyle partners such as KEEN Footwear, Yakima and Trek will make more than 50 fresh air therapy stops at various companies across the U.S. Employees at these companies will enjoy outdoor games, a DIY trail mix station, product demonstrations, giveaways and more. "Work Play Love" was conceived for Subaru by NORTH, brand communications agency based in Portland, Oregon.
"More and more people are looking for ways to achieve life-work balance," said Rebecca Armstrong, principal and managing director at NORTH. "Subaru personifies outdoor play and, as such, is ideally positioned to serve this need."
Workday Warriors
"Everyone has an inner adventurer waiting to get out and the all-new 2012 Impreza is the car to get you there. The 2012 Impreza is the most fuel efficient all wheel drive car in the country. Its fuel economy, durability and versatility make it the perfect vehicle for the active, adventurer in all of us," said Lawrence.
"Work Play Love" attendees can harness their inner adventurer by assuming one of three Impreza personas: The Balance Seeker, The Urbaneer and The Fresh Air Follower. Each Work Play Love tour stop will feature an Impreza outfitted according to those lifestyle personas. Tour attendees can assume those lifestyle personas and engage with their associated products. For example, KEEN is offering attendees of all personas to take recess from work and join a game of tetherball or play corn hole.
At the Workday Warrior Photo Booth, tour attendees can choose from the dozens of products, props – including fake mud and snow – and themed backdrops to create a unique, fun photo. Their themed photos are then featured on a custom iPad application where the Workday Warrior can generate emails with links to the photos. The persona photos live instantly on the web for download, sharing and uploading to Facebook." [Read more]
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