"Subaru of America Facebook fans will take the wheel on Aug. 6, and select two charities to join three others for the automaker's 2012 "Share the Love" event. Subaru has donated nearly $20 million to charitable organizations through its "Share the Love" sales event over the last four years. This year's fifth-annual event is expected to deliver $5 million in donations to five charitable organizations.
For the second year in a row, Subaru will invite Facebook fans to cast their vote to decide the final two charities to join the 2012 "Share the Love" roster. Voting is open Aug. 6-26 and fans may vote daily.
"'Share the Love' has always been about giving back to our communities in which we live and work," said Subaru Director of Marketing Communications, Alan Bethke. "Subaru 'Share the Love' charitable partners have always reflected the values and ideals of our owners. Empowering our digital demographic via Facebook is a natural extension for Share the Love." [Read more]
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