Subaru wins the race to become the most recommended car brand in Australia for the second year running

"Brisbane consulting firm Engaged Marketing today released findings from its 2011-2012 Car Consumer Loyalty & Recommendation Study. With a Net Promoter Score of 36 per cent, Subaru customers are far more likely to recommend Subaru to friends and colleagues and significantly outperformed rivals such as Ford and General Motors Holden in the customer recommendation stakes.

Mazda came second in the survey of owners from the country's top nine selling brands, with a positive score of 29 per cent and Toyota was hot on their heels with a Net Promoter Score of 26 per cent. The average car industry score was 13 per cent.

Engaged Marketing Founder and CEO Christopher Roberts said the research also demonstrates the massive impact negative customer comments can have on an organisation."  [Continue reading...]