Rendezvous

Subaru To Increase Japanese Production

"At a time when the majority of Japanese automakers are moving production out of their domestic country, Subaru and its parents, Fuji Heavy Industries, are looking to do just the opposite.  The plan as of now is for Subaru to build 78 percent of its annual output inside Japan by the end of this fiscal year.  Last year, the automaker pumped out about 73 percent of its product domestically and it isn’t looking to revert.  

“A large-scale expansion in the U.S., where we build new factory buildings and such, will cost a lot,” said Chief Financial Officer for Fuji Heavy Industries, Mitsuru Takahashi in an interview with Automotive News.  The reasoning behind the mainstream domestic production pulls by manufactures like Nissan, who plans to make the majority of their Infiniti line U.S. built, is due to the increasingly strong Yen.  For the big name makes, it has been getting more and more taxing to build a vehicle in Japan and then have it exported to its main market.  Given Toyota and Honda have a massive hold in the United States, it makes financial sense to increase production inside the bigger market.  Subaru on the other hand, is a bit different." [Read more]

Preparing Your Grill for Memorial Day

BRZ made by Subaru

Subaru and United by Blue's Cooper River Cleanup

Subaru Expands Its Business in United States: Increases Annual Production at its Indiana Plant

"As their plans for the Chinese market has been abandoned, Subaru now concentrates on its business in the United States, the brand’s biggest market. As per the newly implemented strategy, the company calls for increased output at its Indiana plant and targets to produce around 200,000 units by mid-2014. The automaker has also sraised its U.S. sales target to 380,000 vehicles a year by its 2016 fiscal year. Earlier, Subaru failed to win approval from Chinese authorities to set up a local joint venture with Chery Automobile Co and as a result the automaker had to shift their business from there.

“We will prioritize expanding production in America while we watch the situation in China and consider what to do there when there are some developments,” said Yasuyuki Yoshinaga, president of Fuji Heavy Industries Ltd. He said he still want to make vehicles in China, the world’s biggest auto market. But he no longer is counting on doing it by 2016. Earlier, a mid-term business plan was unveiled to sell 180,000 vehicles in China by the fiscal year ending March 31, 2016. Subaru expected to build 150,000 of those in China. Now the company plans to sell only 100,000 by then — all imports. As the automaker wants to make up its deficit in its global sales goals in North America, its revised target boosts annual North American sales to 410,000 units by the fiscal year ending March 31, 2016. At present, Subaru expects to sell 324,000 vehicles in the United States in the current fiscal year ending March 31, 2013." [Read more]

Subaru BRZ Enthusiast Test Drive

Subaru Previews Future WRX Engine in JDM Legacy

 

"Subarus officials have decided to launch the facelifted Legacy, in all its variants, on their home market of Japan. Aside from the improvements and modifications that the refreshed Legacy gets on all markets, the JDM version gets an improved version of Subaru’s 2.5-liter non-turbo boxer engine." [Read more]

Owners' Love

200,000 Miles Subaru 2012 Impreza AWD Commercial

5 Tips to Keep Your Car Cool this Summer

SubaruBRZ Development Movie